The Nutsack Nuts Story

Hey, I’m Bill, owner of Nutsack Nuts, the seriously fun snack food company in based Cave Creek, Arizona. My story actually began in Northern California in the late 90’s when I met a guy with really nice nuts. Well to be clear, he roasted really nice nuts. Anyway, hanging out with him and eating his nuts lead me to appreciate healthy, high quality nut-based snacks, and the jokes about grabbing his nuts never got old.

I enjoyed eating his nuts so much that I kept thinking “I should bag these up and share them with the world!” I actually dreamt about starting a business selling them for years, but that damn thing they call a ‘job’ kept getting in my way.

Fast forward to December 31st 2013 when I lost my dad to cancer. That really put me in a funk and made me think a lot about my future, and health in general.

Almost a year later I lost my high-tech day job, so now I was in an even deeper funk, and open to a change.

Luckily, before I lost my job I had purchased a plane ticket to California so I could surprise my mom on her birthday. I decided that while I was there I’d visit my friend, grab his nuts and go after my dream of sharing fresh, healthy, tasty nuts with the world.

I figured I could take control of my future by running my own business and doing something meaningful at the same time. Seemed legit. I’d be able to share my nuts with strangers (that’s always fun) and donate a portion of the revenue to help find a cure for cancer, because, well... fuck cancer.

So two weeks after getting canned from my job I flew to California, visited with my family and bought 75 pounds of nuts from my friend. A few days later I checked the nuts in as luggage with Southwest Airlines and flew home. I was ready to go, almost. I just needed a name. It needed to be short, simple, fun and edgy. The word Nutsack kept coming up for obvious reasons so Nutsack Nuts was born, and my life has been nuts ever since.

Though I started out by selling only three different products, all roasted by my friend in California, I now offer nine different nuts and mixes, all roasted in-house in Arizona using 100% coconut oil and a pinch of sea salt.

With a lot of hard work, tears, dedication and grit, Nutsack Nuts has grown from a little known brand selling a few Nutsacks a month to a nationally recognized brand selling thousands of sacks a month at airports, hotels, specialty markets, wine bars, tap rooms, coffee shops and more, plus directly to my amazing community of nut lovers, or “Nutsack Nuts” as we so fondly address them.

If you’re a little skeptical, you are not alone. Many people tell me they bought their first Nutsack simply because of the name, as a joke, but now they buy them because of the nuts. They have become true “Nutsack Nuts”.

Nutsack Nuts really are ultra-fresh, fun to share, and delicious to eat, so “grab a sack” today and join our community of Nut Lovers.

Remember, “You never forget your first Nutsack”™

Cheers,
Bill Sutherland
Chief Executive Nut
Text me: 480.287.6285

Cancer sucks. Let’s find a cure.

My goal from the start was to donate a portion of my revenue to The Damon Runyon Cancer Research Foundation in my father’s name. So far we've donated over $8,000 to help find a cure for cancer, because cancer sucks. Learn more...